Points for Attention in the Design of Cosmetic Packaging Bottles

Although packaging has gained more and more attention in the cosmetics industry, most Chinese cosmetics brands still lack innovation. They still blindly follow popular trends in packaging. They are either simple or fancy, but they do not reflect the brand personality and brand story. A high-quality cosmetic packaging can integrate the brand story and create a brand personality. Many cosmetics brands, when designing the outer packaging of their products, tend to enhance their appearance at the expense of practicality. For example, Olensona’s protein water, in order to make the packaging look more atmospheric, adopts an open bottle design with an overly large bottle mouth, which is almost comparable to mineral water bottles, which makes it extremely inconvenient for consumers to use. Once the dumping angle is too large If it is too large, it will be "poured down", which is very wasteful. Estee Lauder's Ace DW Liquid Foundation does not even design a pump in order to pursue external beauty! When consumers use it, they must pour them, and they must pour out the exact usage amount, which is very difficult and very inconvenient. Therefore, the packaging design of cosmetics must be combined with convenience.

For example, the packaging of Huaxizi, a cutting-edge cosmetics brand in China, closely connects traditional Chinese culture, creating its own brand personality and culture from the appearance. The foreign brand Fasello also uses illustrations to combine the images of historical celebrities and classic story characters into the product packaging to show the brand's personality. The packaging design of the rose bud water of Franlinka, a brand under Uniasia, follows this concept. The appearance of this flower bud water is like a large capsule with high appearance. It also adopts a design that presses down to spread the material evenly on the bottle holder, which is not only more hygienic and safe, but also very convenient to take.