Analysis of cosmetics warehousing logistics

According to survey data, as of March 2020, the number of online shopping users in China reached 710 million, of which mobile shopping users accounted for 99.57%. Under the turmoil of the Internet, my country's cosmetics e-commerce industry has also experienced rapid growth. Behind the huge transaction volume of the cosmetics e-commerce industry, the quality of warehousing and logistics management directly affects the inventory pressure and capital turnover efficiency of enterprises, the cost of renting warehouses during the peak and trough periods, and the frequency of end-user complaints in logistics.

So, how can we quickly manage the warehousing and logistics of cosmetics e-commerce?

First of all, choose the warehousing and logistics form that suits you based on your own business situation. At present, there are three main forms of e-commerce warehousing logistics. One is the self-built logistics of large-scale cosmetics brand e-commerce companies, the other is outsourcing to third-party e-commerce warehousing and logistics companies, and the third is self-renting, ordering, and packaging delivery. Three are usually aimed at self-operated stores or small start-up companies. For small and medium-sized cosmetics e-commerce companies, from the perspective of cost and efficiency controllable, it is recommended that you first choose third-party warehousing and logistics companies to outsource, which can help you quickly enter the market.

Secondly, use WMS warehouse management software to realize scientific warehouse management and improve inventory turnover rate and logistics timeliness. The volume of goods stored in e-commerce stores is greatly affected by e-commerce activities and big promotions. It is not uncommon for single-product orders to burst in some e-commerce shopping festivals. The warehouse management system can scientifically calculate warehouse efficiency, analyze efficiency and productivity, and reasonably plan storage, delivery, inventory allocation, omni-channel inventory management and other businesses. Even during the large-scale promotion of orders, big data analysis can be used to allocate sub-operations to realize rapid order sorting and maximize the efficiency of operations in the warehouse. The improvement of logistics timeliness and delivery accuracy has brought a good reputation for cosmetics e-commerce merchants, and the DSR ranking of stores has also been improved.