The role and significance of packaging design

The role and significance of packaging design

1. Protection function
This is the most basic and principled function of packaging design. The other functions of the packaging design can only be continued on the premise that the protection function is realized. The protection function means to protect the contents from external impact and prevent damage or deterioration of the contents caused by light, moisture, etc. The structure and material of the packaging are directly related to the protective function of the packaging.

2. Sales function
The sales function is a function derived in the process of commercial economicization in society and the market. The quality of product packaging directly affects product sales. Through the graphic description of the packaging, it guides consumers to consume products correctly, and at the same time reflects the cultural taste of specific products, giving people a pleasant feeling and creating added value.

3. Circulation function
The packaging of the product is required to adapt to this process. Good packaging should be easy to handle and transport, and can be stored securely during storage. Even in handling and loading and unloading; convenient for production and processing, turnover, loading, sealing, labeling, stacking, etc.; convenient for storage and storage and identification of goods and commodity information; convenient for store shelf display and sales; convenient for consumers to carry, open, and convenient Consumer applications; to facilitate the separation and recycling of packaging waste. In short, the function of packaging is to protect products, convey product information, facilitate use, facilitate transportation, promote sales, and increase the added value of products. As a comprehensive discipline, packaging design has the dual nature of combining commodities and art.

4. A successful packaging design must have the following 6 key points:
Shelf impression Readability Appearance pattern Trademark impression Description of functional characteristics Refine selling points and selling point map culture

5. Development trend
1) Green packaging design suitable for environmental protection
2) Packaging design suitable for highlighting the personalization of commodities
3) Packaging design of modern commodities suitable for e-commerce sales
4) Security and anti-counterfeiting packaging design

Enhancing the visual effects of packaging design and enhancing packaging and printing industry technology has become a powerful weapon in the fight against counterfeiting and rights protection. We can use special texture paper, specific pigments and packaging design technology such as holographic images, authenticity inspection seals, bas-relief embossing, etc. in packaging design to achieve specific effects, so that those counterfeit and inferior products are excessively costly or effective due to copying Not realistic, retreat in the face of difficulties. Therefore, the innovative method of packaging design and the printing industry technology that integrates high-tech achievements are combined, and the pursuit of originality and unique visual effects is another direction for the sustainable development of the packaging design industry in the future.