How is the perfume bottle designed?

How is the perfume bottle designed?

When a brand designs a perfume, does it make the perfume first, design the bottle first, or do the two work together?

How would the designer express the smell with the bottle?

And, in the process of creating perfume, do perfumers need to know what the perfume bottle looks like?

As far as the creative process of "designer perfume brand" is concerned, the brand designer is the most dominant

Basically, before the creation of perfumery ideas, the visual concept has taken shape. Take Tom Ford Black Orchid as an example. At the beginning, the mysterious and sexy image of the goddess has been the focus of the creative team (perfume creative designer/creative director and perfumer). Any visual or olfactory creativity that follows is 100% passed on to Mr. The mood and plot that Ford wanted to convey.

Perfume is the soul, design is the skeleton

The perfumer and the designer complement each other and work together in the most natural way. Therefore, when the perfume bottle design has been approved by Layer Feng’s auction case, I will definitely show the work to the perfumer, because as far as perfume is concerned, the color has a “nose” position in terms of technology and creativity, especially Transparent and colorless glass bottles, the beauty, transparency, and stability of the perfume color are definitely important links that cannot be ignored. 
Example: After deciding that the color of the Tom Ford for Men perfume bottle is transparent and colorless, the perfume color is one of the main visual keys to convey masculine charm. I traveled all over New York City’s whisky specialty stores, looking for a touch of color that seemed to feel a mellow, warm liquid flowing into my throat. But after the perfume color is decided, I have to discuss with the perfumer again to determine whether the combination of perfume ingredients used can be combined with the color I want.

Indeed, the same theme of perfume creativity can have different approaches. The method determines the way of creativity, the key points of creativity, and the final effect and result of the perfume. The biggest challenge in designing a "designer perfume brand" perfume is to maintain the brand's existing visual characteristics and continue to innovate.